Join us for the latest installment of The Red Chair Series featuring Fred Seibert!
The Red Chair Series features intimate conversations with the powerhouses of the children’s media business. The event’s unique interview format looks at life, work, and the intersection between the two, providing Children's Media Association members direct access to the movers and shakers of the children’s business.
Our guest Fred Seibert is the founder of Frederator Networks, co-founder of Thirty Labs, and a serial media entrepreneur.
The series is moderated by Amy Friedman, CMA Board member; President of Redhead Consulting; and Senior Advisor at Scratch, Viacom’s in-house creative S.W.A.T. team.
More about our speakers:
Fred Seibert is the founder of Frederator Networks, co-founder of Thirty Labs, and a serial media entrepreneur.
He was the first creative director of MTV and the last president of Hanna-Barbera Cartoons. Fred was the founder of Next New Networks (acquired by YouTube). He’s on the board of directors of Sawhorse Media, and was the first investor in Tumblr.
Frederator Networks is Channel Frederator, the leading online cartoon network, Frederator Studios, an independent production company with hits on Cartoon Network and Nickelodeon (Adventure Time and The Fairly OddParents), Fredbot, an online channel for pre-schoolers, and Cartoon Hangover, the home of Bravest Warriors and Bee & PuppyCat (the largest animation Kickstarter in history). Frederator distributes hundreds of animator owned, independent YouTube channels.
Thirty Labs is the video-focused NYC startup studio, collaboratively creating companies for the 40% of our waking lives spent watching video.
Senior Advisor at MTV Scratch, Viacom’s creative S.W.A.T team, and President of Redhead Consulting.
Amy Friedman serves as Senior Advisor to MTV Scratch, Viacom’s creative S.W.A.T team. With a focus on Millennial culture, their partners include Lady Gaga’s Born This Way Foundation, General Motors, The Guggenheim Museum and others.
Amy is also the President and Founder of Redhead Consulting, a brand creation and content development company across all media. Redhead's focus is new models of creating, packaging and distributing content. Clients include: MTV, Bonnaroo, Scholastic, Insight Strategy Group and Common Cents.
A veteran of the kids' media business, Amy has held senior management positions across all of the Nickelodeon networks, including Nick, Noggin, and TeenNick. As SVP Original Programming/Creative Director, Amy was responsible for articulating and steering both Noggin and Teen Nick's original brand strategy, on-air identity, and educational mission, as well as developing and producing its original programming. Friedman’s work in branding, programming, and pro-social content has earned multiple Peabody, Beacon, Cable Ace and Creativity Awards.
Friedman is a 1986 honors graduate of the University of Pennsylvania where she concurrently earned a B.A. degree in American Civilization and an M.A degree in Education. Amy serves on the Board of Advisors of Women in Children’s Media and DC-based Campaign to Prevent Teen Pregnancy. She lives with her husband, Dr. David Appelbaum, a psychologist, and their two daughters in Montclair, New Jersey.
This event is sponsored by Fordham University’s Department of Communication and Media Studies and hosted at Fordham’s Lincoln Center campus.
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